Improve lead quality, automate follow-ups, and optimize Facebook and Instagram campaigns using AI-powered lead intelligence.
Total leads
12,480
Qualified
3,921
Conversion rate
18.4%
Cost per lead
$7.32
Stop guessing which leads are worth the spend. Trace closes the loop between your sales team and the Meta algorithm.
Pull campaign, ad set, ad and lead form data straight from Facebook and Instagram — no CSV exports.
Every qualification, conversion and disqualification is hashed and sent back to Meta so the algorithm learns.
One inbox for every channel, with reusable templates and broadcast sends.
Cost per lead, conversion rate and revenue attributed down to the individual creative.
If a lead qualifies, message them. If they go quiet, task someone. No code required.
Row-level security, role-based access, full audit trail and GDPR-conscious data handling.
Link your Business Manager, pages, ad accounts and lead forms.
Your team works one pipeline with tasks, notes and conversations.
Trace sends qualification signals back through the Conversion API.
Starter
$49/mo
For a single team running one ad account.
Growth
$149/mo
For agencies and multi-campaign advertisers.
Scale
Custom
White-label, custom domain and SSO.